Two every second: That’s how many people join LinkedIn as new members, many of whom hope to exploit the platform’s rich resource for industry contacts, new clients and partnership opportunities.

That means that by the time you finish reading this article, you’ll have on average 350 people and counting to compete with for the professional world’s attention. What you do with your LinkedIn profile can mean the difference between garnering views as compared to converting those views in taking the next step of building a relationship with you.
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